Copywriting Secret #3
 

How to Make Your Prospect/Customer Feel Special from the “Get-Go”

If you want to land your sale, you’ll increase your success dramatically if you make your prospect/customer feel special. The best place to do this is when you first meet him -- in your headline.

Most copywriters fail to do this. Instead, they try to impress the prospect with their cleverness. I know because this is how I wrote headlines when I first started copywriting. I wrote mediocre headlines.

I found a cure for this problem in AWAI’s Accelerated Program for Six-Figure Copywriting. The cure? A strategy called the “Four U’s.” A powerful headline is Urgent … Useful … Unique … and Ultra-Specific.

Using the Four U’s in your headline, you’ll make your prospect will feel the headline was written specifically for him. He’ll sense that it’s about his wants, hopes, pains, fears  … and his needs.

Adopt the Four U’s strategy for headlines, subheads, teaser copy, and bullet points. Your copy will be significantly stronger, more profitable for your clients … and for you.

The “Four U’s” are just one of hundreds of strategies to improve all aspects of your copywriting -- or any direct marketing effort -- you’ll find in the Accelerated Program for Six-Figure Copywriting. Click here for more information.

On to Copywriting Secret #4.

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