 |
Copywriting Tip #3 - Make Your
Customer Feel Special
|
How to Make Your
Prospect/Customer Feel Special from the “Get-Go”
If you want to land your sale,
you’ll increase your success dramatically if you make
your prospect/customer feel special. The best place to
do this is when you first meet him -- in your headline.
Most copywriters fail to do this.
Instead, they try to impress the prospect with their
cleverness. I know because this is how I wrote headlines
when I first started copywriting. I wrote mediocre
headlines.
There's a cure for this problem in
AWAI’s
Accelerated Program for Six-Figure Copywriting. The
cure? A strategy called the “Four U’s.” A powerful
headline is Urgent … Useful … Unique … and
Ultra-Specific.
Using the Four U’s in your
headline, you’ll make your prospect will feel the
headline was written specifically for him. He’ll sense
that it’s about his wants, hopes, pains, fears … and
his needs.
Adopt the Four U’s strategy for
headlines, subheads, teaser copy, and bullet points.
Your copy will be significantly stronger, more
profitable for your clients … and for you.
The “Four U’s” are just one of
hundreds of strategies to improve all aspects of your
copywriting -- or any direct marketing effort -- you’ll
find in the
Accelerated Program for Six-Figure Copywriting.
Click on the course name for more information.
On to Copywriting Secret #4.
Go back to our
Copywriting
section
|
|
|
 |
Markets Plus
|
|
|
Our Markets Plus database:
- is our
premium markets database
-
contains listings for over
2,400 writing markets.
- is
accessible from as low as
$1.25 monthly!
Take me there
|
|
 |
Free
Markets Database
|
|
|
Our
Free Markets database:
- contains
listings for over
750 writing markets.
- is free to
access for
everyone!
Try it now
|
|
 |
Be
Your Own Editor
|
In
Be Your Own Editor
Sigrid MacDonald gives a crash course in
grammar basics, starting with punctuation,
proper use of the dreaded apostrophe and how
to identify common words that are frequently
misused.
Sigrid has a refreshing and light-hearted
approach to this important topic.
Read more |
|
|
|
 |
Market Feedback
|
|
|
|
We need your input with the following: Submit Markets
If you know of a paying writers' market, please
submit it here.
Inaccurate Information
Please help us keep our writing markets databases up-to-date. If you find any
out-of-date markets listings, please
tell us.
|
|
 |
We
List Writing Markets From...
|
|
|
|
Algeria,
Argentina, Australia, Austria, Bahrain,
Belize, Belgium, Brazil, Canada, China,
Czech Republic, Estonia, Finland, France, Germany, Greece,
Guam, Hong Kong, Hungary, India, Ireland, Italy,
Japan, Jordan, Korea, Malaysia, Mexico,
Nepal, Netherlands, New Zealand, Palestine,
Panama, Philippines, Poland, Russia,
Singapore, South Africa, Spain, Sweden,
Switzerland, Syria, Taiwan, Thailand,
Trinidad and Tobago, Turkey, United Arab
Emirates, United Kingdom, United States and
U.S. Virgin Islands. |
|
|
