Copywriting Secret #1
 

Keep It Short

Regardless of how you sell your product, someday you will have to write a sales letter or written promotion. Or hire someone who does.

When this time comes, forget what your English teachers taught you about paragraphs.

If you write the way they taught you—with topic sentences, three or more supporting details, and conclusions all wrapped up in one paragraph—you’ll lose your prospective customer.

Long paragraphs look dense … and hard to read. And if your copy looks hard to read, it will not get read. And there goes your sale.

Good sales paragraphs are short paragraphs.

Try to keep them to four lines (not sentences but lines) or less. They should be never be longer than six 6 lines at the very longest. Break them in logical places so they make sense.

I learned the hidden power of short, crisp looking paragraphs in the AWAI Accelerated Program for Six-Figure Copywriting. Click here to learn more about this informative program that can boost your sales in print … and in person.

On to Copywriting Secret #2.

For more Copywriting advice go here.